Client:

First Baptist Church

Project:

Identity System. The client needed a complete promotional package for their expansion program. The concept was to produce a cost-efficient system, incorporating as much two-color output as possible, yet create a strong, professional look to the various pieces. The logo hinges on a building project theme, yet subtly suggests the togetherness of teamwork. Bricks and construction themes tie the pieces together, and portrait shots of various people and groups suggest that the project is more than just about a construction job: it is about expanding the church's capabilities to meet community needs.