Client:

Commonwealth Communications

Project:

Newspaper ad. The client, a sponsor of a local rodeo event, wished to present the local audience with a modern, upbeat look and feel to echo the modern country theme of their station. At the same time, a strong pictorial reference to the all-women's rodeo had to be evident. As images of female rough-stock contestants are very rare, we composited an image using a photo of a male bronc rider and the ponytail of a woman, then reshaped the man's body to produce a feminine form.